Hi, I am Jocelyn Lim. I am an entrepreneur who has been working hard to create products and services that my customers love. That’s easier said than done. I have been reading up on this area and trying to figure out things on my own for some time. Although there is plenty of information out there, it is piecemeal here and there. Without understanding the entire framework, I get confused and overwhelmed at times.

Recently I attended the IBM Design Thinking Workshop. The experiential and immersive nature of the workshop is invaluable. You get to experience the end-to-end process such as how to define your ideal customer [persona] and their problem statement; how to conduct effective user research and identify their pain points; how to ideate using different tools and techniques; how to communicate your understanding for team alignment; how to develop an elevator pitch for the solution; how to develop a prototype and test your solution with your ideal customers; and to conduct cognitive walkthroughs to continuously improve the solution. This workshop is a MUST for entrepreneurs who want to be successful in launching products and services customers need and make money doing it. This workshop also helps individuals to enhance their career prospects when they create immense value for their employer!

Design thinking uses a human-centered lens to improve services or products best adapted to users through innovation. The process brings the team together, focuses them on a shared, unambiguous goal. The collaborative culture created during the process motivates employees, improves job satisfaction and retention, and increases the probability of a fruitful outcome. This helps small and medium-sized enterprises attract and retain good employees. 

In business, time is money! Wouldn’t you want your company to save time and money figuring out things on your own and risk failing unnecessarily? There is no need to re-invent the wheel. The proven processes, framework, and tools assures your solution meets your target customers' needs. Sales and profits are inevitable by-products of delivering products and/or services customers love.

I feel the moral obligation to share this information with you so that you don’t have to learn the hard way. Leverage on the proven processes, framework, and tools to shorten your learning curve and increase your sales and profitability sooner! Seize the opportunity to outgrow your competitors in the ever-changing business landscape. Innovate to stay competitive and profitable! “Time and tide wait for no man”. A Chinese proverb says ‘when you are not advancing, you are retreating’!